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JESÚS ESMORÍS

When we defined our positioning five years ago we were convinced we had chosen the right direction, turning the oil and raw materials crisis into an opportunity to reinforce and set the foundation of what we are today - a global supplier of tubular solutions.

Thanks to this vision we are operationally and commercially strengthened; we defined a strategy based on diversification, innovation and excellence; and we resolved to grow in geographical and sector terms with a Premium positioning. We were aiming to reinforce our product offer to make a commitment to the most complex solutions on the market, adding value in those segments where we were most competitive.

From that approach, all our efforts have been aimed in that direction and now more than ever, we can be proud of successfully accessing the most complex projects on the market. These projects have enabled us to have a three-year Premium backlog in excess of €700 million, achieving historical milestones for TUBACEX.

We have made a commitment to innovation, improving and developing new technologies and products, with continuous improvement in our processes, which are crucial in achieving the competitive levels needed; not to mention our people, with high performance teams able to transform the most demanding requirements into high value-added solutions and ready to offer the best service. Three essential components of our corporate DNA which have driven our unquestionable transformation and are the pillars of its success.