During a business event organized by elEconomista, Guillermo Ruiz-Longarte, Chief Financial Officer of Tubacex, shared the company’s strategic vision and its recent transformation towards a model focused on advanced industrial solutions, moving away from the traditional concept of tubes as undifferentiated products.

In his address, Ruiz-Longarte emphasized that “a Tubacex tube is no longer a commodity, but a custom-designed, high-value component.” This paradigm shift has enabled the Basque company to establish itself as a key player in the energy and mobility sectors, diversifying both its product portfolio and geographical presence, while strengthening its financial visibility and resilience.

The event, which brought together prominent figures from the industrial and financial sectors, also highlighted some of Tubacex’s most significant recent milestones. These include the strategic partnership with the sovereign fund Mubadala and the upcoming inauguration of a new plant in Abu Dhabi. This facility will manufacture the Sentinel® tubular connection — a premium solution developed by Tubacex with no rival worldwide — for the Emirati oil company ADNOC.

“We have evolved from mass-producing tubes to delivering critical solutions for highly demanding environments. This qualitative leap allows us to ensure sustainable margins, long-term stability, and reduced exposure to economic cycles,” Ruiz-Longarte explained.

His remarks align with Tubacex’s NT² 2027 strategic plan, which aims to exceed €200 million in EBITDA, achieve revenues between €1.2 and €1.4 billion, and maintain solid financial discipline. He also underscored the relevance of long-term framework agreements with key clients, which provide strong commercial visibility. The event also highlighted the critical role of technological innovation and sustainability as core pillars of Tubacex’s competitive positioning.

Click here to view the intervention.